The results are coming in and retailers had an extra helping of cheer this week as Black Friday 2017 looks to have set new records. We saw a continuation of the trend that has changed Black Friday from a single day to a weeklong event, consumers have been trained to look for bargains beginning at least a week before the day itself
Over the next week we will be pulling the sales numbers and publishing them here for you to consider as you build out your strategy for the remainder of the Holiday sales season
Let’s take it from the top:
- Combined sales for Thanksgiving and Black Friday were up 17.9% from a year ago and total revenue was $7.9Billion
- Estimates are that consumers will spend as much as $19.7 Billion online in the five days from Thanksgiving thru Cyber Monday
- Mobile devices accounted for more than 61% of traffic to retail sites and 46% of sales according to Adobe
If you would like to take a deep dive into the numbers here are two great articles from Digital Commerce 360:
We will have more information next week and we expect that that the predictions about the importance of Mobile devices for eTailers will continue to be proven true
If you would like to share your thoughts on Black Friday feel free to reach out. And if you have concerns about your readiness to maximize sales on Mobile devices you should consider attending our Mobile Commerce Webinar.
