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Courtesy iStockphoto | Zinkevych For many eCommerce businesses, understanding the buying habits of Gen Z and turning that knowledge into a successful marketing plan is something of a Holy Grail. The mere fact that this generation is different than the oft-discussed Millennial consumer was a revelation to many, but as we know the technology native Z’er has a different perspective on brand loyalty than the technology adapted Millennial shopper. No matter the route taken to arrive at the destination of Gen Z sales, it is impossible to understate the economic value of a successful or even moderately productive effort to reach this market. If as some estimate, the buying power of this group can reach $143 billion, that is a lot of sales up for grabs. One factor that plays into the wheelhouse of modern eCommerce businesses is that Gen Z values a cohesive, easy-to-transact sale on mobile devices, something that we have been preaching to our customer choir over the past year. In fact, the experience within a sale is something that weighs heavily with this consumer

Four different retailers are now going in four separate directions. Read more about it here.

We take a look at the holiday season, and revisit posts we did from last year to get you ready for the holidays.

In our newest eBook we take a look at how a strong inventory and order management system can help the nutraceutical industry.

Learn how with the powerful partnership with Shippo and Freestyle, Byrd Cookie can ship out its treats in record time.

JC Penney is looking at a rocky end to an already tough 2018 for them, gets tougher.