Recent Articles
Holiday Returns – When Less Truly is Better Than More
You’ve wrapped all your gifts and now you wait and see if the person you bought the gift for actually likes the gift. Starting December 26, it’s the most wonderful time of the year for that rare person who loves to take a thoughtful gift and return it for something they want even more. According to Ryder eCommerce and the National Retail Federation, 17.8% of holiday purchases sold in 2021 were returned. Now why the high return rates? Did someone else get the same gift? Did they get the wrong size or color if it was a piece of clothing? Multichannel Merchant did some research on an online fashion retailer who dropped their return rate to under 20% by providing their customers more insight to the product they were selling. A range of projects from size charts, adding more detailed photos and having their customer service reps enter in feedback from customers on fit and product quality helped them dramatically lower their return rate. Why not consider a system that can handle this for you and more? With Freestyle
Holiday Spending Is Going Up, But Are Inventory Concerns Holding You Back From Making Sales?
As holiday spending continues to rise, how are you handling inventory concerns as the season continues to move forward.
Cyber Monday Wrap Up – Great Results for eTailers!
We took a look at Black Friday trends this holiday season, and now we present to you our findings about Cyber Monday.
Peter Christian Looks to Expansion in the United States
We take a look at one of our United Kingdom customers, and introduce you to Peter Christian Outfitters, as they embark into the Unite Sates.
Black Friday Numbers: Mobile Leads the Way!
The results are coming in and retailers had an extra helping of cheer this week as Black Friday 2017 looks to have set new records. We saw a continuation of the trend that has changed Black Friday from a single day to a weeklong event, consumers have been trained to look for bargains beginning at least a week before the day itself Over the next week we will be pulling the sales numbers and publishing them here for you to consider as you build out your strategy for the remainder of the Holiday sales season Let’s take it from the top: Combined sales for Thanksgiving and Black Friday were up 17.9% from a year ago and total revenue was $7.9Billion Estimates are that consumers will spend as much as $19.7 Billion online in the five days from Thanksgiving thru Cyber Monday Mobile devices accounted for more than 61% of traffic to retail sites and 46% of sales according to Adobe If you would like to take a deep dive into the numbers here are two great articles from Digital Commerce
How Carbon2Cobalt Transformed Their Mobile eCommerce Business
Success is one of my favorite types of stories and I am happy to announce that we have released a terrific success story about Carbon2Cobalt, a M.O.M and SiteLINK customer. The Carbon2Coabalt team came to us with two goals: They were about to kick off their line of Women’s clothing and wanted to improve the online shopping experience for their customers yet keep their brand esthetic strongly aligned to their sales platforms Specifically, they saw a need to respond to the trend toward sales originating on mobile devices and to increase traffic and conversions across all platforms The result of the collaboration between our teams is a beautify redesigned site that supports Carbon2Cobalt’s brand and has increased sales. The result is best summed up in this quote by Bill Cuttler, Carbon2Cobalt’s COO: “I was overjoyed with the level of expertise and innovation brought to us by the Freestyle Solutions team. Not only did they do the things we asked, but they added great ideas that we hadn’t initially considered.” To learn more about the success Carbon2Cobalt is enjoying and to