The 2023 holiday season began with uncertainty due to the harsh economic times, but it registered record spending. Larger discounts impacted customers' impulse buying and willingness to spend. Between the 1st and 27th of November, shoppers had already spent $109.3 billion online, a 7.3% year-over-year (YoY) increase from 2022. The following five categories made up
If you've tried to navigate the Amazon marketplace, you might have been left feeling overwhelmed and confused. It's the leading marketplace provider for small to midsized businesses, and it's a fantastic way to increase order volume and get your products seen by millions of people--but that scalability also introduces complexity for some eCommerce companies. Freestyle's
A sure sign that life is slowly returning to normal for many parts of the country is that Amazon’s Prime Day was, by all accounts, a great success. Early results indicated that Amazon and its sellers set new records for their famous two-day shopping period in late June. In fact, they approached levels previously only