Omnichannel Orders

Part 1 in a 3 Part Series | Part 2, Part 3 Freestyle Solutions partnered with the e-tailing group to do independent research to understand how mid-market retailers are addressing omnichannel from a tactical execution standpoint in terms of both process and technology. Rather than surmise what the experience would be like, we developed a

Order Management has come a long way from the golden age of catalogers.  Back in the 1980’s, pre-Internet, there were two sales channels catalogers needed to worry about: the phone and mail-in orders.  Today, order management systems (OMS) need to work with every retail channel, or omnichannel, in order to be the central repository for

Omnichannel may be the latest buzzword, but it’s more than just a passing fad.  Omnichannel technology is the infrastructure that enables retailers and online merchants to give today's customer the shop-anywhere, ship-anywhere, pick-up or return anywhere behavior they demand. The previous generation of technology that many of today’s businesses rely on consists of numerous disparate

Today, retail executives struggle with omnichannel demands and expectations. According to a report from Retail Dive, only "21 percent of retail executives are more confident now than a year ago about their company’s ability to deliver omnichannel services". The challenge of implementing omnichannel capabilities is so hard for many reasons. The shop-anywhere, pick-up anywhere, ship anywhere,

This post covers the elements and challenges of creating an omnichannel environment for retailers according to Sucharita Mulpuru-Kodali, VP & Principal Analyst at Forrester Research. Sucharita shared her thoughts in our recent webinar, “Beyond the Buzz What Omnichannel Really Means.” What Omnichannel Means Today Omnichannel has meant many things to many people over the years