The first place that comes to mind when I think of product reviews is Amazon, the eCommerce land chock full of yellow stars everywhere you click. Maybe I am a little biased as an avid Amazon shopper, but beyond just the product price, I am always looking for ample five-star ratings. But, I’ll settle for four
You've got an awesome product, built a great online store, perfected your content, and started pouring money into Search Engine Marketing, only to find out your bounce rate is well north of 50%. It is costing you more to acquire a customer, than the customer is worth, which is unfortunately not a sustainable business model. It's
The day may soon arrive where you recognize the benefits of selling on eBay, so why not be fully prepared for its arrival? With 157 million active buyers, eBay may be the answer to your inventory problems. Of course, selling on eBay can have its downfalls, but we’re here to help you find solutions around
Imagine yourself searching all over for the perfect product online, and you finally find it. The moment is here; you add it to your shopping cart and proceed to checkout - until you realize shipping is ridiculously expensive, almost nearing the price of the items you need. Who really wants to complete a purchase if
Every retailer needs to be sure their customers find the exact items they need, in the fastest time possible. And, managing your supply chain is not a simple one-size-fits-all approach anymore. As competition continues to grow, eCommerce immediacy will follow suit. Giving your customers the accessibility to purchase as many products as possible in the fastest time
Are you ready to create an online store that not only attracts numerous customers, but enables you to efficiently promote, manage, design and optimize your business? Enter Bigcommerce. These user-friendly platform benefits are just the beginning, as Bigcommerce has 95,000 successful stores, from fashion to homeware and everything in between. Some of their well-known
While Magento website design can get expensive, there is a great deal to learn from companies who have already gone through the process and found the benefits to outweigh the costs. As a small to mid-sized business on a limited budget, it is important to get your design done right the first time. While Freestyle
This year’s Internet Retailer Conference Exhibition (IRCE) in Chicago welcomed leading eCommerce professionals, with over 600 exhibitors and more than 10,000 attendees to take part in workshops and sessions, where they discussed ideas and advanced eCommerce technologies. The event was focused on the retail customer and online community, with companies of all sizes. A few
“Content marketing for eCommerce is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action,” according to the Content Marketing Institute. Quality content through storytelling is not the only aspect to consider to increase sales, as
It’s no surprise that a retailer can increase sales with Amazon and eBay. There is proven measurable research that confirms revenue is gained in sales, customer acquisition, brand recognition and more. “Sellers report an average 50 percent increase in sales when they join Amazon Marketplace,” according to Vice President of fulfillment by Amazon, Tom Taylor. Increasing sales with Amazon and