Forrester Report: Building The Business Case For Omnichannel In Retail

To meet customer demand for new fulfillment options, retailers and brands are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build business cases deliberately and correctly or risk launching initiatives that:

1. lack critical internal support;
2. fail to meet customer expectations; and
3. incorrectly measure the program’s impact.

Download this new report from Forrester analyst Brendan Witcher that outlines how to produce comprehensive business plans that successfully execute omnichannel fulfillment projects.

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